Below is a great article by Pegasus - Inspiring Healthy Decisions on the benefits of Google Posts.
If you're a small business, are you aware that Google Posts is the latest option for sharing fresh, relevant content with the people who are searching for you?
Google says their model gives businesses the following benefits:
- To share daily specials or current promotions that encourage new and existing customers to take advantage of your offers
- To promote events and tell customers about upcoming happenings at your location
- To showcase your top products and highlight new arrivals
- To choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website
Read the below article for more helpful insights from Pegasus on Google Posts.
If you’re a small business, Google Posts is your latest option for sharing fresh, relevant content with the people who are searching for you. This content will appear within the search results of people using Google to search for your brand. You can use images, videos and even animated GIFs to engage your audience, and add inline links to drive traffic to specific URLs. Sounds interesting, right? Google says, “This enhanced format allows searchers to hear directly from the primary source — you — and complements existing results from across the web… people are searching for you. Keep them in the know.” Right now, I’m thinking of Google Posts a little like a Facebook Timeline that displays within Google search results.